Pinpoint Web Design Studio

Pinpoint Studio Is a Two Person Web Design studio. Everything is realized from scratch, making websites that express a very specific intent. In this process of realization, ideas with sometimes subtle variations lead to the perfect expression of intent. Pinpoint makes websites with life, and the ideas are living and breathing. Below is a selection of process work from a recent project.

Understanding and designing a unique solution for Style Up Studio

A website and logo for a Toronto based stylist designed to address issues of organization, information hierarchy and access to her diverse catalogue of professional and personal work (titled as "style ups"). We sought to craft a visually expressive yet highly usable website that communicates her individuality and versatility, while allowing different audiences to navigate her work with ease.