Animation
Editing
Directing
2021-2022
Smart Employee Benefits Inc.
2021
Nobody turns their head when a new human resources administration software is released. But the folks who make and use these softwares are excited and passionate about what they do. I co-conceptualized and animated a comprehensive advert that presents technical features in a way that evokes an urgent excitement for the typically mundane.
2022
An animated narrative advert for a new-to-market employee benefits administration software that necessitated communicating technical features, showing the ease of use through instruction, and perhaps most challenging, to be entertaining.
Additional Credits:
Copywriter: David Lam
SUpport Animator / Designer: Valerie Nault